The Coca-Cola truck is coming! The dates for the 2018 tour have just been released and can be found below.
Now, what I fail to understand, and there may be a hint of humbug here, is why on earth is the truck zig-zagging all over the UK? I mean, it starts in Glasgow then moves on the next day to Exeter! That’s a journey of some 444 miles and then it’s back up to Scotland to Rutherglen…a distance of 439 miles?? Then next day back down to Taunton…408 miles? Then back up on a 337 mile trip to Newcastle-Upon-Tyne. And so on.
I can only hope, and assume, there is more than one Coca-Cola truck out there, coz that’s one helluva a diesel fuelled footprint it’s leaving! And I thought Coca-Cola were enviromentally friendly concerned about CO2 emissions?
The company proudly boasts the big red truck has covered 737,000 miles in the 8 years of its creation. By the tour schedule, it’s easy to see why!
I could be wrong, of course, but it’s a good job the logistics planner for Coca-Cola doesn’t work for Santa or we wouldn’t get a visit until mid-March!
Still, it’s good to see that the truck is on its way and Mrs Crackered will now be eagerly awaiting the TV ad so her Christmas can begin.
As always, the truck will be promoting the recycling of the copious Coca-Cola cans that are bound to be quaffed during the tour and beyond. This is a part of their World Without Waste cause to collect and recyle a bottle or can for every one sold by the year 2030.
How about starting off by cutting omissions of that big truck as it zig-zags up and down the UK?
Maybe they could do with some of the magic Reindeer dust Santa uses to zip around the world in one night?